Paul Coshott
Liverpool Personal trainer
I launched my personal training business in 1996 with the support of The Prince’s Trust (now The King’s Trust). At the time, I was among the very first to establish a dedicated personal training service in Liverpool, helping to shape a field that has since grown into a global industry.
My career quickly expanded beyond fitness into corporate coaching, where I delivered seminars on goal setting, performance, and achieving balance inside and outside the workplace. This work naturally evolved into supporting children and young people, including those in care, by helping them prepare for exams, overcome limiting beliefs, and develop stronger self-esteem.
I am a qualified NLP Practitioner and Life Coach, and I have studied extensively in mindset and personal development, learning from some of the leading coaches in the world — including Tony Robbins. Alongside this, I have raised over £7,000 for charities through various initiatives.
My martial arts background spans decades. I hold a 3rd-degree black belt in traditional Ju Jitsu, a black sash in Lau Gar Kung Fu, and a blue belt in Brazilian Jiu Jitsu. I also bring over 25 years of boxing instruction to my work and was among the first certified Boxercise instructors in the UK.
My expertise has been featured across regional newspapers, magazines, TV, and radio, and I previously contributed fitness advice to Men’s Health magazine. In recognition of my early achievements, I was awarded Young Achiever by The Prince’s Trust in 1998 and had the privilege of meeting Sir Alan Sugar.
Today, I run Strictly Boxing Fitness Studio, a dedicated training facility that uses boxing-style fitness and mindset coaching to help both children and adults achieve their goals.
My professional approach is rooted in the principles I’ve lived by throughout my martial arts and coaching career: discipline, accountability, persistence, and the connection between mind and body.
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